Scafell Health Group
Digital infrastructure for a health tourism group
Umbrella site and sub-brand infrastructure for a UK health tourism group spanning dental, hair, aesthetics and bariatric care.
The challenge
Scafell Health Group brings together four treatment verticals — Smile, Hair, Aesthetics and Bariatric — under one British premium umbrella. The group needed a digital foundation that could launch the umbrella brand first, then roll out each sub-brand without rebuilding from scratch.
The approach
- Umbrella first. The group index site establishes the brand’s premium positioning and routes visitors to the right vertical.
- A repeatable sub-brand kit. Each vertical launches from a shared site architecture — the same approach we proved with the Gee Health brand system — keeping design consistent and build time short.
- CRM-ready from launch. Every brand connects to its own pipeline in our CRM platform, so enquiries are tracked and followed up from day one.
The outcome
The umbrella site is live and the sub-brand rollout is underway. The group gains a scalable digital estate: every new vertical inherits the infrastructure, and every enquiry lands in a managed pipeline.